My Journey and The Catalyzing System of Coaching 

As I look back on the stimuli to become a Coach, I can see three milestones on a very colorful path. 


The first stage was becoming a Mechanical Engineer years before I even heard about Coaching. If I had not been on that journey, I wouldn't be on my current path, that's for sure. 

After graduating, I started as a Program Manager. With two direct reports, and in eight months, I had five direct reports and a team. The coordination of the technical field's growth loaded my days, and I felt there was no time to "invest in management."And here is where I saw and felt my limitations every single day. 

I was a reasonably bright, motivated engineer, a mediocre manager with an un-cohesive team. Of course, my productivity and my team's productivity was fluctuating. On top of all this, I did not know how to perform better. I remember clearly, almost every evening when I was commuting home, I felt so squeezed out. Synchronizing my team defeated most of my energy. 


As an Engineer, I lack the training to manage people! As a novice program manager, I thought it couldn't be a problem because we came from the same technical field, so we have a common ground. My team will understand their importance in the system, and everyone will perform according to that. (It was a big mistake, I know now. ) 

I remember how I was reaching out to the CEO for training for myself. That training was a life-saver.


I did not know at that time; my life will take me to another continent, with a different path. 

A year later, I was in the USA researching Tehachapi Pass wind farms for my Engineering specification and studying English. I fall in love, which made me rail my life on a different track; I made a life-changing decision and relocated. 

In 2008 I reached a "rock button" in my life, stuck in my personal life and career. I found therapy, which changed my life in so many ways.  I became fascinated with hypnosis, positive imagery, and psychology. I learned a lot about myself, gained motivating energy to change my life situations effectively, and was born out of this chapter. 

Parallel, as I sunk into these fields, I was working with families at that time as a postpartum doula and perinatal specialist. For the mothers' demands, I started to blog for my clients, held meet-ups, Mommy and Me classes, and consultations. Almost invisibly, to my surprise, the mothers liked the classes, and my writings resonated with their needs; it was a good investment for my practice. 

I seek mastery in everything that I do professionally.  Every spare time I had, I focused on studying and applying all the learnings almost immediately in my life and in my business. By 2010 I had more clients what I could handle. So, I started to help my fellow doulas who were beginning in this field and others who had no clients. At the same time, hypnosis became my passion, and of course, I went as far on this path as I could.  


In 2012 I went back to see my therapist again - who introduced hypnosis to me, which changed my life. This time I wasn't seeking therapy, but I needed guidance.  I trusted Dr. Beitner, who had a doctorate in psychology and represented the ethical standard I was seeking. 

I was sitting in front of him, contemplating what I wanted to do with my life, once again, because although I had my Certified Clinical Hypnotherapist Certificate, it felt inauthentic. It was almost as if I was chasing something that was made of plastic. 

I remember him listening to me expressing my doubts.

Moments later, these words came out of my mouth: "I want to do what you're doing."

My therapist looked at me. Quickly, I reacted, "I feel alive when I can make an impact in someone's life. I am passionate about people living the lives what they want to live." And even if I can't move people by the masses, I would like to do it, one person at a time. I love learning, and I am very interested in psychology. "

Then slowly, he explained: after graduating, I would need 3,000 training hours (individual sessions, couples, family, and children) to become licensed. It can easily cost $60,000 and six years to become a licensed marriage family therapist in the state of California.

Then he said: Have you considered becoming a Life Coach? A life coach can also be a yoga instructor, nutritionist, CrossFit Coach, an Engineer, a Post Partum Doula, a Hypnotist. Although you do need some training, you don't need to go to therapy school to help others with their journey. If you are interested, Google them and find out the best one that works for you.


 I stepped on the final stage to becoming a Coach. In 2014 I decided to take the plunge and get certified in life coaching. I spent the next two years preparing for my career transformation, and becoming a coach for creative mothers dovetailed nicely with my postpartum doula role. It's a different sort of energy, and I like that variety.  I love that I get deep conversations almost every day and in addition to being a coach. I also get to wear the shoes of a consultant, and inspirational-in-real-life, many ways. It's the most uniquely privileged job in the world! There's something about the incredible alchemy of being the right person at the right time with the right question that provides a catalyst for change in another person. 

In 2018 I was ready to take my knowledge to the next level. I researched and compared several  Executive Coach Training programs in the United States; found and selected the College of Executive Coaching for the quality instructors and the complex context of their training. During the course and the faculty's excellence, I could grow and evolve alongside a professional and exceptional group of participants that elevated the learning environment even more. I learned many new techniques that I have successfully put into practice. 


My Coaching Philosophy is built on the foundation that every person, organization, company is unique. Coaching is tailored to a client's individualized objectives and needs.

I see Coaching as a beautiful system, where the coaching strategies are founded on the latest research in human behavior, neuroscience, leadership, and organizational psychology. 

As a creative, process-based interaction between coach and client, supported by trust, respect, and equality, like a thought partnership. Where awareness occurs at various levels, enhancing effectiveness and self-knowledge. 


"Business and human endeavors are systems…we tend to focus on snapshots of isolated parts of the system. And wonder why our deepest problems never get solved." – Peter M. Senge.


In October 1908, Ford introduced the Model T, by  1913, the moving assembly line started to work. With this system, Henry Ford revolutionized an industry, and by 1918 half the cars sold in the US were Ford. Why is this important? Because Ford created a system that produced tremendous results, Henry Ford knew this, which is why he dedicated so much time and effort to building systems to make his cars.


Today's environment demands that both organizations and individuals perform at much higher levels than in the past. As a result, leaders must stretch themselves and others to achieve challenging goals and bring real change in often compressed periods. What worked for in the past may no longer be sufficient to address new challenges effectively. In this situation, the leader and the whole team or the organization may begin to experience difficulty and struggle, resulting in strained interpersonal relationships, job burnout, and untimely decision-making that can jeopardize the entire company.  To whom does the leader can turn for help and feedback? People, teams, and organizations turn to a Coach to become the catalyst, accelerate change, and achieve positive results again. 


    What is the value that I find Coaching brings to people?


If you've ever been in a coaching relationship, you know that there are many benefits to being a part of the process. This process can help develop individuals across a wide range of needs and services. 


Coaching has been known to boost confidence, improve life and work performance, and build effective communication skills, to name some of the most commonly known values. Nor Life Coaching, neither Corporate Coaching isn't just about improving skills and abilities to perform better and keeping balance; it takes learning to an even deeper level. Teaches how to discover our strengths, potentials, creativity through self-exploration and self-actualization. It gives practical tools to how to flourish and find balance in our personal and professional lives. 


Coaching brings blind spots to awareness. These blind spots are areas of the individual's personality, life, or work that they may not see but need improvement. Once the individual is aware of these areas, they can work with the coach to improve them.


Having a coach gives the individual a safe space to talk through sensitive issues to gain perspective, build skillsets, and behave. With its outstanding one-on-one support for improving skills and its supportive feedback and encouragement, Coaching can be highly beneficial.  Only by gaining perspective can an individual learn more about themselves, find out how others perceive them, and improve on areas of their personalities that they are not satisfied with; - what an incredible value is that?


Simply knowing that someone is there for us, having support for the goal achievement is an essential realization of the coaching relationship and another great value that Coaching can bring. 


Applying these new perspectives in situations through action steps will solidify the skillset in the individual as skill-building. What is often in focus in the coaching process. These skills can include communication, delegation, conflict management, team building, persuasion - to name a few. And these areas can be focused on, managed with coaching engagement. I find this widespread of the range where Coaching can effectively bring change in someone's life is an excellent value of Coaching, too. 


Being in a coaching relationship and learning coaching made me realize that one of the best ways to impact someone's life positively is to live by our core values list.  Here is my value statement that represents my everyday life and how I coach:


Be true to yourself, 

Help others, 

Try to make each day your masterpiece.


My coaching style is: collaborative, facilitative, and consultative, with just the right amount of humor and edginess to help people operate in new and different ways to be successful.


I am committed to generously sharing my knowledge, experience, and resources gained by my training and working with clients. I strive if I can elevate professionals to their peak potentials. I am passionate about training and professional development, caring about people living the lives that they want to live. I cherish moments of connection with others who seek to develop themselves and others.


Learning from and working with other coaches, I realized that Coaching is a way to help and grow alongside people, which suits my preference for a teaching-learning model of personal development.


I could write pages about what excites me about coaching and being a coach, and yet the main one I wanted to express today is the catalyzing system that lies in Coaching. My journey has taken twists and turns beyond the scope of what I thought I could do with my life. Today, I stand unrecognizable to my younger self. I am changed entirely regarding my drives, focus, and what I thought was possible, mainly because I consistently invested in myself.

I don't know of any other profession or career that sets the stage so well for developing excellence in your own life. 


As a  coach, I have the privilege of having the most incredible conversations with people about things such as love, connection, courage, vulnerability, dreams, truth, and passion.


Whether personal or executive Coaching, the Coaching relationship is like building a cathedral together with my coachee. 


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