My Journey and The Catalyzing System of Coaching 

As I look back on what inspired me to become a Coach and get to where I am today, I see three milestones on a very colorful path.

The first milestone was when I became a mechanical engineer, years before I had even heard of Coaching. If I hadn't been on this path, I wouldn't be where I am today; that's for sure. 

After graduating in engineering, I started as a program manager. I started with two direct reports, and in eight months, I had five direct reports and a team. Coordinating the progressive growth of the engineering field drained all my capacities and filled my days. I felt I had no time to "put energy into management," Here, I saw and felt my limitations every day. 

I was a reasonably bright, motivated engineer, a mediocre manager with a non-cohesive team. Of course, my efficiency and the productivity of my team fluctuated. On top of that, I didn't know how to perform better. I clearly remember feeling exhausted almost every evening on my commute home. Synchronizing my team took up most of my energy. As an engineer, I lacked the training to manage people. As a program manager, I thought that shouldn't be a problem because we all came from engineering backgrounds, so we had common ground. I thought my team would understand its importance in the system, and everyone would perform accordingly. (It was a big mistake to believe that, I know now.) I remember reaching out to the CEO to ask for training. That training was a lifesaver.

I did not know that my life will take me to another continent, with a different path. A year later, I was in the USA researching Tehachapi Pass wind farms for my Engineering specification thesis. I did not plan, but I fall in love, which made me rail my life on a different track; I made a life-changing decision and relocated. 

I was happy and in love. Fully interested and immersed in my new country and life. On the other hand, it was a huge burden to settle down, fit in, be separated from my family, make new friends, study, and work 12 hours daily. No wonder, by 2008, I reached "rock bottom" in my life. I felt stuck in my personal life and career. As a cry for help, I went to therapy, which changed my life in so many ways. In just one year, I learned a lot about myself, gained motivating energy to change my life situations effectively, and added a new chapter to my life. I became fascinated with hypnosis, NLP, and psychology. 

Since 2005 I was working with families as a postpartum doula and early childhood care and development educator. 

I started to "blog" for my clients, held meet-ups, Mommy and Me classes, and consultations for my clients' demands. The mothers liked those classes, and my writings resonated with their needs; it was a good investment for my practice. 

Every spare time I had, I focused on studying and applying all the learnings almost immediately in my life and in my business. 

Almost invisibly and to my surprise, by 2011, I had more clients what I could handle. So, I started to help my fellow doulas who were beginners in this field and others who had no clients. At the same time, hypnosis became my passion, and of course, I went as far on this path as I could- and I became a hypnotherapist. 

In 2012 I went back to see my therapist again - who introduced hypnosis to me, which changed my life. This time I wasn't seeking therapy, but I needed guidance. I remember sitting in front of him, contemplating what I wanted to do with my life, once again. He was listening to me, expressing my thoughts. "I wish to help people to change their life, to show them what incredible inner strengths we all have, how everyone can use hypnosis and positive imagery to change or reach their desires. Then he said: Have you considered becoming a Life Coach? A life coach can also be a yoga instructor, nutritionist,  an Engineer, a Post Partum Doula, a Hypnotist.


As a third milestone, I entered the final stage of becoming a Coach. In 2014, I decided to dive in and become a Life Coach through the International Association of Counsellors and Therapists. I spent the next two years preparing for the complete transformation of my business, and coaching professional mothers dovetailed nicely with my role as a postpartum doula. It's a different sort of energy, and I liked that variety. I love being a coach, having deep conversations almost every day. I also get to wear the shoes of a consultant and be an inspiration in many ways in life. It is the most uniquely privileged and challenging profession in the world for me! 

There is something about the incredible alchemy of being the right person at the right time with the right question in someone's life that provides a catalyst for change in the other person. 

In 2018 I was ready to take my knowledge to the next level. I researched and compared several Executive Coach Training programs in the United States; found and selected the College of Executive Coaching for the quality instructors and the complex context of their training. During the courses and the faculty's excellence, I could grow and evolve alongside a professional and exceptional group of participants that elevated the learning environment even more. I've learned new tools and techniques that I successfully put into practice. 


My Coaching Philosophy is built on the foundation that every person, organization, company is unique. The Coaching engagement is tailored to a client's individualized objectives and needs.

I see Coaching itself as a beautiful system where the coaching strategies are based on the latest research in neuroscience, human behaviors, leadership, and organizational psychology. 

It is a creative, process-based interaction between coach and coachee that is permeated by trust, respect, and equality as a thought partnership. Where awareness occurs at different levels, inspire, and ignites change.


As an Engineer, I remember clearly how deeply Henry Ford's bibliography influenced me, especially his systems thinking. In 1908, Ford launched the Model T, and by 1913 the moving assembly line was in operation. With this system, Henry Ford revolutionized an entire industry in just five years, and by 1918 half in the United States were Ford. Why is this important? Because Ford had created a system that produced tremendous results, he understood the importance of a complex supporting system, which is why he devoted so much time, energy, and financial resources to build what was needed to make his cars. 


"Business and human endeavors are systems…we tend to focus on snapshots of isolated parts of the system. And wonder why our deepest problems never get solved." – as Peter M. Senge says.


Especially in today's environment demands that both organizations and individuals perform at much higher levels than in the past. As a result, leaders must find new ways, stretch themselves and others to achieve challenging goals, and produce real change in often compressed periods. What worked in the past is no longer sufficient to address new challenges effectively. In this situation, the leader, the whole team, or the organization may experience difficulty and struggle. It will result in strained interpersonal relationships, job burnout, and decision-making. that can jeopardize the entire company. 

If the leaders don't realize it is not enough to concentrate on the problem, they need to develop a supporting system that may jeopardize the entire company. 

To whom does the leader can turn for help and feedback? People, teams, and organizations turn to a Coach to become the catalyst, accelerate change, and achieve positive results. 


What is the value that I find Coaching brings to people?


If you've ever been in a Coached, you know that there are many invaluable benefits to being in a Coaching relationship. It can help individuals clarify their needs and develop across a wide range. 

Coaching is most known to boost confidence, improve life and work performance, and build effective communication skills, to name some of the most commonly known values. However, neither Life Coaching nor Corporate Coaching is just about developing skills and abilities to perform better and maintain balance; it takes learning and knowledge to an even deeper level. It teaches us how to discover our strengths, our potentials, our creativity through self-discovery and self-actualization. It gives us practical tools to flourish and grow in our personal and professional lives. 

Coaching brings awareness to blind spots. These blind spots are areas of an individual's personality, life, or work that they may not see but need improvement. When one is aware of these areas, one can work with the coach to improve them.

The coach provides a safe and intimate space for the individual to explore and discuss sensitive issues. The coaching engagements encourage to gain of new perspectives, develop new skillsets, and transform entrenched patterns. 

With its outstanding one-on-one engagement and supportive feedback and encouragement, Coaching can be highly beneficial. Only by gaining perspective do the individuals learn more about themselves, find out how others perceive them, get clearance on their role in the workplace hierarchy and even their own lives. During Coaching, the clients discover their talents, strengths, and areas that need improvement and behaviors that they are not satisfied with; what an incredible value is that?

Simply knowing that someone is there for us, having support all the way to achieve the desired goal is an essential realization of the coaching relationship and another invaluable part of the Coaching relationship. 

Applying these new perspectives in everyday situations through action steps consolidates the skillset in the individual, 

as skill-building, which is often the focus of the coaching process. These skills may include communication, delegation, conflict management, team building, persuasion - to name but a few. 

And these areas can be addressed, focused on, managed with coaching engagement. I find this widespread of the range where Coaching can effectively bring change in someone's life is an excellent value of Coaching, too. 

Being in a coaching relationship and learning coaching has made me realize that one of the best ways to impact someone's life positively is to recognize your core values and live by them. Here are my values, which represent my daily life and how I coach:


Be true to yourself, 

Help others, 

Try to make each day your masterpiece.


My coaching style is: collaborative, facilitative, and consultative, with just the right amount of humor and edginess to help people operate in new and different ways to be successful.

I am committed to generously sharing the resources, experiences, and knowledge I have gained from my training and working with clients. I strive to elevate professionals to their peak potentials. I am passionate about training and professional development. I care about helping people live the life they want to live. I cherish those moments of connection with others that bring valuable insights, both for ourselves and others.

Learning from and working with other coaches, I have found that Coaching offers a unique opportunity to help and develop at the same time, which fits perfectly with my learning-teaching model of personal development.


I could write pages about what fascinates me about Coaching and being a coach. The most important thought I wanted to express is the catalytic system that is inherent in Coaching. My journey has taken twists and turns beyond the scope of what I thought I could do with my life. Who I am today would be virtually unrecognizable to my younger self. I am changed entirely regarding my thinking, my personality, my drives, my behavior. My entire inner world has changed completely. My horizons have changed, my spectrum of what I think is possible has changed. This change was only possible because I have constantly invested in my development.

I don't know other professions or careers that so well prepares the ground for developing excellence in one's own life. 

As a coach, I have the privilege of having the most incredible conversations with people about love, human relationships, courage, vulnerability, dreams, and passion.